Consulting
Brand Positioning
With over two and a half decades of experience in the realm of brand development and marketing strategy, I have honed my version of a specialized tool – the "Brand Positioning" exercise. It's a transformative starting point that serves as the cornerstone for crafting exceptional brand identities.
Our journey begins by delving into a profound exploration of your brand's core. This comprehensive exercise revolves around four vital pillars: Calling, Customers, Competencies, and Culture. These elements are the building blocks of a powerful "lens" through which we scrutinize every facet of your marketing endeavors.
Why is this critical? Because a brand's position is the North Star that guides all creative efforts. A logo, visual elements, website, compelling content, or a well-structured marketing strategy must resonate harmoniously with your brand's unique positioning. Whether you're embarking on a new venture or revitalizing an existing enterprise, it's the first and most pivotal step in our partnership.
Ready to level up? Let's get started with Brand Positioning.
Marketing Strategy
If you don't have one, you need it. I work with businesses to develop comprehensive marketing strategies that look at every facet of marketing. We build everything from a customer journey to tactical, daily content.
Components of the Marketing Strategy include: brand identity, website development, user-experience, customer journey, marketing funnel steps, social media, digital advertising, SEO and pillar content through blogs and publications, inbound content, marketing automation, KPI tracking and attribution, listings management, and PR.
After a series of client meetings and workshops, I provide my clients with a strategic guide. It is detailed, specific and technical, leaving nothing to the imagination. Even with that level of tactical strategy, we make sure there is room for flexibility and new learnings.
Ready to level up? You need a Marketing Strategy.
Fractional CMO
In the dynamic world of business, achieving operational efficiency and driving consistent revenue growth is paramount. If you're seeking a seasoned, knowledgeable, and reliable partner to navigate these waters, look no further. I'm here to offer you the expertise you need to not only streamline your operations but also pave the way for predictable revenue growth.
As your fractional CMO, I bring a wealth of experience and a commitment to your success. Together, we'll craft a strategic action plan that's tailored specifically to your business needs. What sets me apart is my ability to adapt and customize. I understand that every business is unique, and so are its marketing requirements. That's why I've developed a suite of flexible systems that can be fine-tuned to align perfectly with your objectives.
We start with a comprehensive marketing strategy, meticulously designed to reach your target audience and accomplish your goals. This involves a thorough analysis of the market landscape, a deep dive into your competition, and the strategic orchestration of the ideal marketing and advertising mix.
But here's where we take it to the next level: I don't just stop at planning. I roll up my sleeves and implement the tactics and actions outlined in our strategy. From advertising campaigns and social media initiatives to email marketing, events, and public relations efforts, I ensure that every component of your plan is executed flawlessly.
You see, you don't always need a full-time CMO or a large agency to achieve remarkable results. What you need is a dedicated partner who is as committed to your growth as you are. That partner is me – your fractional CMO.
Are you ready to embark on a journey towards transformative growth? Let's connect and explore how together, we can take your business to new heights.